At Hughes PR, every campaign begins with a story — yours.
We combine creative strategy with hands-on experience to help authors, artists, and organisations connect meaningfully with their audiences. Whether you’re preparing to launch a new book, promote an event, or refine your brand, our tailored services offer practical, effective support.
arts & book publicity
Every project is led by Gill, who manages nationwide campaigns for events such as Phantom Billstickers National Poetry Day, one of New Zealand’s largest literary celebrations, and also works with publishers and self-published authors to deliver tailored campaigns for individual book releases. From major events to single-title projects, I ensure your message lands in the right hands.
Services include:
- Press releases and media kits
- Interview scheduling and media liaison
- Launch and festival publicity
- Social media coordination
- Reviews and features placement
campaign strategy
Working closely with you, I help clarify your goals, distill your narrative, and deliver a plan that feels both robust and genuinely achievable—never just a template.
Services include:
- Communications planning
- Key messaging and audience definition
- Timelines and media schedules
events & launches
From book launches and author talks to festival programmes, I provide experienced support to ensure your event gets noticed and runs smoothly. I focus on event publicity and coordination — managing communications, building visibility, and keeping everything on track. I have helped deliver readers and writers programmes for the Upsurge Bay of Islands Arts Festival, coordinated Phantom Billstickers National Poetry Day and assisted with the coordination of the Ockham New Zealand Book Awards.
Services include:
- Event publicity and promotion
- Media and audience communications
- Scheduling and coordination support
- On-the-day assistance
- Post-event coverage
CONTENT CREATION
Your words, polished to shine. I craft copy and campaign content that reflects your unique voice — whether it’s a media release, website refresh, or ongoing newsletters.
Services include:
- Copywriting and editing
- Website and blog content
- Newsletters and Mailchimp campaigns
- Media releases and feature stories
canva coaching
Professional-looking visuals shouldn’t be out of reach. Our one-on-one Canva Coaching sessions show you how to create cohesive, on-brand designs for your social media, newsletters, or presentations — even if you’re not a designer.
Coaching includes:
- Personalised tutorials
- Brand consistency guidance
- Design tips for clarity and impact
- Optional content planning support